
'Staged to $ell'
Real Estate Staging Certification Training Course

IRIS (Interior Redesign & Staging Industry Specialists) approved!
(learn more about IRIS)
3 Days – 6 Student Maximum
Congratulations! You have discovered the ‘turn key’ system for starting, growing and prospering from a home staging business.
After three incredible action- and information-packed days, you will walk away with wisdom, confidence and the tools, techniques and step by step checklists for quickly getting your business off the ground.
This experience of a lifetime includes live, work environment modules where students practice their newly acquired redesign and staging skills in area homes and in active listings:
- Instruction from the creator of the program and former real estate agent, Sandy Dixon, ‘The Home Staging Master’®
- Live demonstrations and practice sessions utilizing actual props, tools and inventory used in staging both furnished and vacant properties
- Two, hands-on staging projects in live listings where you will transform 6-12 rooms and get dynamic before and after photos to start your professional portfolio!
- Interactive classroom sessions will thoroughly familiarize you with the staging principles and step by step implementation process.
- Comprehensive staging manual will be an invaluable reference tool as you grow your business.
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Click here to open and read the complete3 Day Training course manual outline.
- Digital CD with 50+ staging-specific business and marketing forms. This is a tremendous time saver! Why re-create the wheel? My detailed and professional forms are immediately ready for you to use...just add your logo and you're done!
Experience the exhilaration of applying the ‘tried and true’ staging formula that works in every home---regardless of size or furnishings---when you practice your newly acquired skills in two, nearby homes.
Room reveals: You will meet the real estate agents and the homeowners to see their reaction when the staging ‘reveal’ takes place!
Our certification program will thoroughly address:
- business start-up strategies
- marketing and promotion plans
- how to meet real estate agents
- repeat and referral client techniques and relationship selling/rapport building skills, client scripts, what to say when
- pricing, contracts, bid proposals
- inventory guidelines
- vacant staging and much more!
PLUS! You'll walk away with detailed and easy-to-follow checklists for:
- Business start up steps
- Staging steps
- Consultation room by room guide
- Marketing set-up guide
This course is taught by the creator of the program!
*This is not a franchise or licensing arrangement where manual and course materials have been purchased from another source.
Curriculum will cover:
- Philosophy & Psychology of Redesign-Staging
- Definition & Objectives
- Redesign vs. Staging
- Sellers Attachment & Anxiety Issues
- Basic Staging Guidelines
- The ‘Model Home’ Effect
- Identifying the Zones of Influence
- Staging Checklist: Exterior & Interior
- Realtor Relations/Agent Profiles/Protocol
- Staging Statistics
- Philosophy, Psychology & Goals of Redesign-Staging
- Pre-Redesign: Understanding the Process
- The 5 Fundamental Steps to the Redesign-Staging Process
- Before & After Photo Techniques
- Post Redesign-Staging Process
- Problem Solving Questions Checklist
- Tools, Supplies, Props & Inventory
- Top Props
- Handling Requests for Vacant Property Staging
- Furniture & Accessory Rental
- Per Room Rental Estimates
- Itemized Inventory List & Pricing
- Tool Box Contents & Project Supply List
- Forms & Inventory Lease Agreement; Bid Worksheet & Proposal
- Vendor Discounts
- Safety Guidelines
- Working with Clients (Sellers and Real Estate Agents)
- Pre-Qualifying Clients
- What to Wear & When
- Client Speak: Words That Work
- Business Forms
- Consultations: Fee or Free
- Property Previews & Client ‘To-Do’ Checklist
- Assessing Clients Needs
- Redesign -Staging Scripts
- Room Reveals & Client Reactions
- Business Start Up Guidelines
- Goal Setting & Break Even Analysis
- Business Plan Format
- Start Up Budget Form
- Income Potential Calculator
- Name Selection & Tag Lines
- Logo & Business Colors
- Domain Names
- Legal Structure & Registration Procedures
- Licenses and Insurance
- Wholesale Purchasing and Reselling
- Resources for Starting a Business
- Forming An Advisory Committee
- Setting Up An Office / Home Office Shopping List
- Bookkeeping & Questions to Ask an Accountant
- Business Set Up Checklist
- Hiring Assistants & Assistant Responsibility Checklist
- Marketing a Redesign-Staging Business
- Branding, Follow-Up & Advertising
- Marketing Budget Tips & Planning Chart
- Brochures & Business Cards
- Database & Direct Mail
- Networking & Joining Organizations
- Websites, Press Releases & Portfolios
- Professional Portfolios
- Photography
- 30 Second Introductions
- ‘Leave Behind’ Gifts
- Sample Ads, Flyers & Promotional Materials
- Presentations & Donating Services
- Repeat and Referral Based Business
- Forms; Pricing; Bid proposals; Contracts
- More Revenue Generating Services
- Services Pricing Checklist
- Pricing & Fees: Choosing the Best Way to Charge
- Commissions & Referral Fees
- Bid Proposals: examples and formulas
- Contracts & Agreements (Forms/Examples)
- Guarantees
- Time per Room Calculator
- Recommended Resources Form
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And that's not all! You will also receive:
- Sandy’s newest book ‘Vacant to Vibrant’…giving vacant properties the FULL advantage
- Sandy’s best selling ‘Insider Secrets to Skyrocketing Your Real Estate Staging Business’ 3 CD Audio Set
Post Course Support Network & Alumni Benefits:
- Free Listing on Interior Arrangements ‘Locate a Specialist’ Web Page
- Alumni-only (password protected) web bulletin board with monthly tips, suggestions and advice
- Alumni-only (password protected) blog---your own alumni discussion forum (you will be sent log-in information after completing course)
- Continual updates of new forms, manual revisions, procedures, tools and supplies
- Unlimited email access to Sandy---no expiration date!
- Ability to audit future classes to refresh your skills – no charge!
- IAI Staging Certification Seal

- Successful completion of this course makes you eligible to join IRIS (Interior Redesign Industry Specialists www.weredesign.com) as an affiliate member with CISS credentials
Click here to open and read the 'Staged to $ell' Staging Certification course manual table of contents.
Let's Talk!
It’s important to be comfortable with the choice you make and we encourage you to call Sandy to discuss the specifics of the course and to answer any and all questions you may have regarding the training, income potential and career opportunities.
Sandy can be reached toll free at 877-674-8667.
Also, ask us for a list of former students who would be happy to share their training experience with you.
Your investment
of $1,500.00* includes:
- Lunch, snacks
and beverages for three days
- Transportation between Evergreen hotels and training venue and between training venue and project houses
- Training Manual and Reference Guide
- Daily tool gift
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Course Details
A registration confirmation packet with information on what to expect, wear, bring and hotel information will be sent upon receipt of payment or deposit.
Registration can be facilitated online using your Master Card, Visa, American Express or Discover Card. You may also choose to download the Registration Form and mail or fax with check or credit card information to:
Interior Arrangements, Inc., P.O. Box 2347, Evergreen, CO. 80437
Fax#: 303-845-9903
Deposit Option: To secure a place in a particular class, you hafve the option of sending in a $500.00 deposit (by check or credit card) instead of the full tuition. The balance will be due 30 days prior to the first day of class.
*Tuition of $1,500.00 does not include airfare or lodging.
Please visit our 'Lodging' page for more information regarding accommodations and travel to and from DIA.
Not sure whether to choose the 3 or 5 day course? Click here to see the comparisons.
View workshop dates.
Location: All classes are held at the Homewood Suites in Littleton, Colorado

www.denverlittleton.homewoodsuites.com

©2002-2010 Interior Arrangements,
Inc.
303-674-8667 Toll Free: 877-674-8667
Fax 303-845-9903 |