Interior Arrangements | Now You Can Get Twice The Exposure Without Spending More

Two Tip Tuesday
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Now You Can Get Twice the Exposure Without Spending More

These days, being a solo-preneur can be challenging---and lonely. Smart business owners know that strategic partnerships can be rewarding both financially and personally.

A strategic partnership is a relationship with another company or business for promotion and sales generating purposes.

A strong strategic partner that shares your same choice client can give you a definite edge in reaching that market more efficiently and effectively.

The ideal strategic partners for stagers, redesigners and organizers to consider would be title companies, mortgage companies, appraisers, home inspectors, surveyors, etc.

Joining forces provides these additional benefits to both you and your strategic partner:

Helps save marketing dollars when you market both partners services to both of your client lists.
Gets you and your strategic partner in front of more prospects by marketing to each other's client list.
Helps your strategic partner differentiate themselves from their competition and provide a higher level of service by promoting your services.

Partnering for tradeshows, ads and presentations creates a collaborative and supportive relationship because you no longer have to do everything alone.

Tip #1: Get Sponsored

Contact a mortgage or title company and suggest that they sponsor you to make a presentation at a 'Lunch and Learn' or client event.

Here is an example of an invitation that could be sent to real estate agents:

This month's Lunch & Learn:

Dressed to $ell!
How Real Estate Staging can help you get and sell more listings!
Date:
Time:
Location:

Q: Would you like to increase your number of closed transactions?

Q: Are your listings leaving buyers with a positive first impression?

(Mortgage or Title) Company invites you to attend an exciting Real Estate Staging presentation where you will learn:

Why preparing a home for sale and creating a powerful first impression is an essential component of your marketing plan.
Effective ways to discuss staging with your sellers---words that work!
How to eliminate the frustration of showing vacant properties.
Dynamic way to enhance your listing presentation package and differentiate yourself from the competition!

Join us for a delicious lunch and find out why "the way people live in a home and the way they prepare it to sell are two different things."

Bonus! There will be a drawing for a complimentary staging consultation and also for two hours of staging services. Don't miss this info-packed event!!
Tip #2: Make an Offer

Consider extending a special offer to the clients that your strategic partner is targeting as a way to introduce and showcase your services---plus, it makes your strategic partner look good! It will give your partner something valuable and unique to offer their clients.

Here is an example of an offer that your partner can extend to their client base:

SPECIAL INTRODUCTORY OFFER

Compliments of (add strategic partner information)

The bearer of this certificate will receive 10% off their first (redesign, staging or organizing) service with (insert your company name). Up to a $50 Value!

Yes, I want to take advantage of this special introductory offer!
Please call me to schedule an appointment.

Complete this form and fax to (insert your phone number).
(Print clearly)
Name_______________________________________
Phone number________________________________
Best time to call_______________________________

Staging a living room